Retail Week 2012 - We Won!!

I love a good competition, particularly one that features marketing & advertising! Therefore when Retail Week 2012 proposed the "Brand Britain competition" to London College of Fashion students; I was so excited!

TASK-

- Choose a British Brand.

- Create a marketing concept involving the London Olympics 2012.

- Ensure the store concept reflects the British heritage of the brand.

We chose Alice Temperley's Bridal collection Ophelia 2012 (See it all here); a collection so beautiful and elegant we thought it the perfect juxtaposition to the London Olympics.

We presented in round one to the senior producers of retail week and to our pleasant surprise we made it into the four finalists! I was so thankful to have such a great group -Shivani, Carolina & Dorcas; we worked so well together and loved every minute, even if we did get a bit distracted by some chocolate brownies at one point (yes okay I got distracted aha!)

A week later we were at the finals at the prestigious London Hilton Metropole in Edgeware Road, presenting our concepts to over 1000 top marketing directors & CEO's. It was probably the most nerve-wracking experience of my life, but also the biggest adrenaline buzz I have ever felt!!

                                       
                                       My outfit for the day.

                              Team Temperley.

The judges were Nick Robertson (CEO of ASOS) & George Davies (Founder of Next, George @Asda & Per Una at M&S) and they had to pick the team they thought had the best overall presentation.

  

6PM came and we were ushered into the drinks reception to discover the winning group. George Davies took to the stage & announced that "all ideas were good, but one group in particular had great clarity in terms of marketing, the consumer can only take one message and this group completed that. They also thought about what would happen after the Olympics concept had finished. Therefore I am happy to announce the award goes to the four fantastic ladies from Team Temperley." 

To say we SCREAMED with excitement, is a clear understatement! (Check out Dorcas' face, on the left!)

With George...

Our final concepts, along with the London 2012 Olympics, decided to focus on the typical British seasons - Summer, Autumn &Winter for the 2012 year. The idea below demonstrates our Winter Concept (which in the presentation actually had the snow falling within the globe)...

Copyright 2012 Team Temperley. 

PRIZES-

Not only did we receive an amazing opportunity of work experience at OgilvyOne and a award, we were given an iPad2 each!...

Thank you so much to the amazing judges & audience, my tutors who believed in us from the start, all my team members who worked until the early hours of many mornings to get this perfect, and to everyone who participated in the competition, who were equally great!

Love,
L x